Community and Engagement Marketing Specialist
Seasoned community professional with 8+ years of experience.
Specializes in campaign management and social strategy.
A focus on building marketing campaigns through frequent communication with cross-functional peers for global initiatives.
EDUCATION
BACHELOR OF SCIENCE IN
MASS COMMUNICATIONS
Husson University, 2015
KEY COMPETENCIES
Campaign Management
Brand Strategy
People Management
Analytics and Reporting
Process Improvement
Community Engagement
Project Management
Content Creation
Collaboration
TOOL PROFICIENCIES
MICROSOFT OFFICE SUITE
Word, Excel, PowerPoint, OneNote
ADOBE SUITE
Photoshop, Illustrator, Premiere
SOCIAL PUBLISHING
Sprinklr, HootSuite, Buffer, etc.
PERFORMANCE TRACKING
Sprinklr, Microsoft Power BI, LevelUp Analytics, Tableau
PROGRAM MANAGEMENT
JIRA, Confluence, Trello, Miro, etc.
AWARDS
PROFESSIONAL EXCELLENCE IN MARKETING
Winner, 2015
Husson University
MOST INNOVATIVE MARKETING STRATEGY AND BEST RESEARCH
Honorable Mention, 2015
Collegiate Echo Marketing Challenge
EXPERIENCE
Content Creator, Creative Design & Content
Blizzard Entertainment | Remote | January 2024 - Present
Produced multimedia assets, including video, for World of Warcraft to tie into major game updates and drive platform engagement.
Optimized content for social using analytics and channel best practices.
Coordinated content for launches, ensuring audience goals are being met.
Crafted social strategy elements for the latest release to ensure relevance.
Researched tech and social trends to inform content strategies.
Community Content Strategist
Ubisoft | Cary, NC | July 2021 - January 2024
Lead the development of brand social strategies, ensuring campaign plans remain current and competitive.
Enhance social tactics by defining KPIs and analyzing content to make informed decisions on trends and performance.
Provide insights to 5 partner teams as a subject matter expert on content strategy, campaign tactics, and social platforms.
Educate Ubisoft's Community Department on competitor campaigns, branding, and multi-channel storytelling best practices.
Designed and delivered trainings on internal tools and social media channels to Ubisoft’s Community Department.
Develop and provide competitive analyses to portfolio stakeholders.
Community Manager
Ubisoft | Cary, NC | November 2019 - July 2021
Shared social expertise through in-depth team trainings.
Implemented project structures for increased efficiency and insights.
Built community equity by managing channels and content calendars.
Compiled qualitative reports to share community data weekly.
Community Manager
Ignite Social Media | Cary, NC | August 2015 - November 2019
Collaborated with metrics team to verify success through reports.
Promoted metric-driven results to meet client needs effectively.
Managed daily planning and execution of social channel calendars.
Worked with Fortune 500 Brands, prioritizing security, developing social media strategies, and providing insights into audience analyses.
Offered expertise in education marketing and created learning-based education materials for the target audiences.
PROFESSIONAL REFERENCES
Morrigan Johnen | Senior Manager, Community | Unannounced
Justin Marcus | Manager, WoW Social Content | Activision Blizzard King
Maitlynne Ward | Manager, Community | Ubisoft
Contact information for references available upon request.
PROFESSIONAL AFFILIATIONS
Husson University Marketing Degree Advisory Board, 2020-Present
President, Husson University chapter of PRSSA, 2013-2015
Member, Maine Public Relations Council (MPRC), 2013-2015
President, Husson University Theatre, 2012-2014